After a successful course, the student shall;

The student will gain a holistic perspective of how companies work with the design methodology and process. Assignments and projects will give the student the opportunity analyze brand identity and combine different shapes, form, and texture in design for different purposes. The intention of the projects is to create a realistic concept that can be communicated thru excellent physical prototypes and digital renders.

- display knowledge of textures, materials in product
- show familiarity with brand identity
- demonstrate comprehension of understanding of how to present and communicate designs in writing.

- demonstrate the ability to ability to plan and structure a design project
- demonstrate the ability to produce physical design models with high quality
- demonstrate skills of designing products from a brand's perspective.

- demonstrate an understanding of the product's role in brand identity
- demonstrate an understanding of the design process from a humanistic and development perspective as well as the role of the designer has been in the development process.

Focus of the course is to visualize design through sketches, illustrations, rendered images and physical models.
The course includes the following elements:
- Morphology
- Aesthetics
- Design methodology
- Product methodology
- Sketching
- Free form Techniques
- Rhetoric and Communication

The course is implemented through lectures, supervision, assignments and projects.

Undervisningen bedrivs på engelska.

The applicant must hold the minimum of a bachelor's degree (i.e., the equivalent of 180 ECTS credits at an accredited university) with at least 90 credits within the major subject Mechanical Engineering or Civil Engineering (with relevant courses in construction and design), and 15 credits Mathematics, or equivalent. Passed the course Design methodology in industrial design project 7.5 credits. Proof of English proficiency is required.

Kursen bedöms med betygen Underkänd eller Godkänd.

Examinationsmoment	Omfattning	Betyg
Inlämnigsuppgifter	3 hp	U/G
Projektarbete	4,5 hp	U/G

The literature list for the course will be provided 8 weeks before the course starts.

The student is provided with relevant literature at the start of the course.