On completion of the course the students will be able to:

1. Describe how business data is harvested and stored
2. Explain and discuss the fundamental tasks in data mining, i.e., classification, regression, clustering and association rules
3. Explain and discuss basic techniques for classification, regression, clustering and association rules
4. Explain and discuss the phases in a data analysis project; i.e., preprocessing, modeling and evaluation
5. Explain and discuss the terms “big data” and “smart data”
6. Explain the basic MapReduce framework
7. Show familiarity with key research directions in data mining and machine learning

8. Use a software tool for all parts of a data analysis project; i.e., preprocessing, modeling and evaluation
9. Identify and apply a suitable data mining technique based on a problem description

10. Reflect on how data analysis can be applied to different use cases in marketing
11. Reflect on ethical consequences of big data and data analytics

The course develops the students’ ability to manage and/or conduct data-driven decision-making, in particular data mining. The course includes the following elements:

• Fundamental tasks in data mining, i.e., classification, regression, clustering and association rules
• Basic techniques for classification, regression, clustering and association rules
• Organization of a data mining project, i.e., preprocessing, modeling and evaluation
• The MapReduce framework
• Software tools for data analytics
• Research directions in data mining
• Data analytics applied to different business domains

The course is offered online.

The teaching is conducted in English.

Bachelor’s degree (i.e. the equivalent of 180 ECTS credits at an accredited university) in Business or Informatics including 30 credits of master level studies in Business Administration and/or Informatics (or the equivalent).

The course is graded A, B, C, D, E, FX or F.

The examination consists of:

• A final exam
• One assignment divided into three parts

ILO number 1-7 are examined in the final exam.
ILO number 8-11 are examined in the assignment.

Name of the Test	Value	Grading
Final Exam1,2	4 credits	A/B/C/D/E/FX/F
Assignment2	3.5 credits	U/G

¹ Determines the final grade of the course, which is issued only when all course units have been passed.
² All parts of the compulsory examination in the course must be passed with a passing grade (A-E or Pass) before a final grade can be set. Grade is set in accordance to JIBS grading policy.

It is the responsibility of the examiner to ensure that each course is evaluated. At the outset of the course, evaluators must be identified (elected) among the students. The course evaluation is carried out continuously as well as at the end of the course. On the completion of the course the course evaluators and course examiner discuss the course evaluation and possible improvements. A summary report is created and archived. The reports are followed up by program directors and discussed in program groups and with relevant others (depending on issue e.g. Associate Dean of Education, Associate Dean of faculty, Director of PhD Candidates, Dean and Director of Studies). The next time the course runs, students should be informed of any measures taken to improve the course based on the previous course evaluation.

Academic integrity
JIBS students are expected to maintain a strong academic integrity. This implies to behave within the boundaries of academic rules and expectations relating to all types of teaching and examination. Copying someone else’s work is a particularly serious offence and can lead to disciplinary action. When you copy someone else’s work, you are plagiarizing. You must not copy sections of work (such as paragraphs, diagrams, tables and words) from any other person, including another student or any other author. Cutting and pasting is a clear example of plagiarism. There is a workshop and online resources to assist you in not plagiarizing called the Interactive Anti- Plagiarism Guide.

Other forms of breaking academic integrity include (but are not limited to) adding your name to a project you did not work on (or allowing someone to add their name), cheating on an examination, helping other students to cheat and submitting other students work as your own, and using non-allowed electronic equipment during an examination. All of these make you liable to disciplinary action.

- Linoff & Berry (2011), Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd edition, ISBN:978-0470650936, Wiley.
- Foster et al. (2016), Big Data and Social Science: A Practical Guide to Methods and Tools, ISBN: 978-1498751407, CRC Press.