After a successful course, the student shal

- display knowledge of how to discriminate between behavioral, attitudinal, qualitative and quantitative user research
- display knowledge of the processes and methodologies to properly and practically handle user research in a design or business context
- demonstrate comprehension of the role of user research in the design process
- demonstrate comprehension of the key ethical issues at the base of a sound user research approach

- demonstrate the ability to properly describe and discriminate between different methods for conducting user research and articulate their advantages
- demonstrate the ability to select one or more appropriate methodologies for the tasks at hand
- demonstrate the ability to discuss the role of user research in the context of a business strategy

The course introduces the students to user research concepts, methods and techniques as they are used throughout the design process to identify needs, behavioral patterns, and functionalities. It provides students with a basic understanding of the differences between interviews and surveys, cultural probes and ethnography, behavioral or attitudinal approaches, qualitative and quantitative methodologies, and practically illustrates how to turn user research results into communicable synthetic deliverables such as personas or user journeys.
The course also stresses the importance of culture and context in the practice of user research.
The course includes the following parts:
- application of user research concepts and methodologies to real-world projects
- creation of deliverables such as personas, storyboards, and user journeys based on user research
- conducting user research in the context of team work and collaborative projects
- establishing useful and realistic research goals and objectives
- preparation of reports and present results of user research to stakeholders.

Lectures and seminars. The teaching is conducted in English.

The teaching is conducted in English.

General entry requirements and Mathematics 2a or 2b or 2c and English 6. Or: Mathematics B and English B (or the equivalent).

The course is graded 5,4,3 or Fail.

Final grading of the course is made by averaging the various test.
The final grade will only be issued after satisfactory completion of all assessments.

Name of the Test	Value	Grading
Written examination	4 credits	5/4/3/U
Seminars	3.5 credits	5/4/3/U

Literature determines one month before the course starts.

Title: Understanding Your Users - A Practical Guide to User Research Methods (2015)
Publisher: Morgan Kaufmann
ISBN: 9780128002322