COURSE SYLLABUS
Sustainable Business Relationships, 7.5 credits
Hållbara Affärsrelationer, 7,5 högskolepoäng
Course Syllabus for students Spring 2023
| Course Code: | THAN19 |
| Confirmed by: | Dean Dec 4, 2018 |
| Revised by: | Director of Education Nov 5, 2021 |
| Valid From: | Jan 1, 2022 |
| Version: | 3 |
| Education Cycle: | First-cycle level |
| Disciplinary domain: | Technology
|
| Subject group: | IE1
|
| Specialised in: | G2F
|
| Main field of study: | Industrial Engineering and Management |
Intended Learning Outcomes (ILO)
After a successful course, the student shall
Knowledge and understanding
- demonstrate comprehension of business relationships and its role in industrial operations, including knowledge of the basic concepts of business marketing, methods and models and current research
- display knowledge of the design, management and development of business relationships with a focus on sustainability
Skills and abilities
- demonstrate the ability to search, gather, value and critically interpret relevant market information
- demonstrate the ability to identify, formulate and analyze relevant marketing problems
- demonstrate the ability to plan, conduct and report orally and in writing a market analysis
- demonstrate the ability to propose and compare different options for design, management and development of business relationships, as well as assess the consequences of risks for different options
Judgement and approach
- demonstrate the ability of a critical approach to a company's business relationships focusing on morals, ethics and corporate social responsibility.
Contents
The course provides in-depth knowledge and skills in business relationships.
The course includes the following elements:
- Basic marketing concepts including customer value
- Benefit of relationships, networks and strategies in industrial marketing
- Similarities and differences between consumer marketing and industrial marketing
- Elements and implementation of a market analysis including alternative methods for collecting market information
- Interaction between suppliers, producers and customers and its importance for business relationships
- Sustainability, ethical and legal aspects of business relationships
Type of instruction
Teaching consists of lectures, seminars and tutoring.
The teaching is conducted in English.
Prerequisites
General entry requirements and completed courses 120 credits in first cycle, corresponding to at least 60 credits within the major subject Industrial Engineering and Management (or the equivalent).
Examination and grades
The course is graded 5,4,3 or Fail.
The final grade for the course is based upon a balanced set of assessments. The final grade will only be issued after satisfactory completion of all assessments.
Registration of examination:
| Name of the Test | Value | Grading |
|---|
| Examination | 2 credits | 5/4/3/U |
| Project Work | 2.5 credits | U/G |
| Seminars/Assignments | 3 credits | 5/4/3/U |
Course literature
The literature list for the course will be provided 8 weeks before the course starts.
Title: Business-to-business Marketing – Relationships
Author: Nick Ellis
Publisher: Networks & Strategies
ISBN: 9780199551682
