Digital Business (Two Years), 120 högskolepoäng
Digital Business (Two Years), 120 credits
Programkod: JADB9
Fastställd av: VD 2018-01-25
Reviderad av: Council for Undergraduate and Masters Education 2022-04-25
Version: 5
Programstart: Hösten 2023
Utbildningsnivå: Avancerad nivå


Filosofie masterexamen med huvudområdet företagsekonomi


Programme aims
This programme has been developed as a response to the transformational pressures that digitalization exerts on existing and new businesses. The programme aims to provide students with knowledge, skills, and approaches, relevant for analyzing, identifying and managing digital opportunities for strategic business creation and development and organizational change. To that end, the programme stimulates creative thinking around digitalization, business innovation and renewal. To foster understanding and ability for integration of theory with practice, the curriculum is built to enable student interaction with a selection of relevant business partners, for example through guest lectures, course projects, case-based learning, and internships. To secure the range of competencies necessary to understand and manage digital business, the programme presents students with new and future-oriented perspectives utilizing a cross-disciplinary approach, combining Business administration (major), with Informatics and Business law.


General aims
Second cycle education shall essentially build on the knowledge students acquire in first cycle education or corresponding knowledge. Second cycle education shall involve a deepening of knowledge, skills and abilities relative to first cycle education and, in addition to what applies to first cycle education, shall;

Program specific aims
Knowledge and understanding
Graduates of the programme will have a general knowledge and understanding of business administration and a specialised and considerably deep knowledge in the field of digital business.

Corresponding Objectives:
Graduates of the programme will be able toSkills and abilities
Graduates of the programme will have acquired the skills to integrate knowledge critically and to analyse complex issues encountered for a career that includes management in digital settings, and be effective communicators of activities associated with those skills.

Corresponding Objectives:
Graduates of the programme will be able toJudgement and approach
Graduates of the programme will understand the scientific, social, ethical, and personal responsibility aspects of practical work and research in business administration, including the role, use, and development of knowledge and the ethical aspects and possibilities of scientific endeavor.

Corresponding Objectives:
Graduates of the programme will be able toMission driven goals
Graduates of the programme will be equipped to contribute to the advancement of business practice in a global environment, with particular emphasis on aspects of Ownership, and/or Entrepreneurship and/or Renewal.

Corresponding Objectives:
Graduates of the programme will be able to:The above is in accord with the intended learning outcomes set for a two-years Master's degree by the Swedish National Agency for Higher Education.


First semester
The programme starts with the course Understanding Digital Business, which is designed to provide students with a foundation regarding the influence of digitalization on business opportunities, doing business, and organizing for business. The course clarifies the wide array of digital businesses available while introducing theory to explain the development and management of technological change in business. In parallel, the course Digitalization and Industrial Dynamics is run, introducing students to external analysis and to digitalization as a macro trend in society. The course provides tools and methods to assess environmental transformation and identify opportunities and consequences for business and policy. These introduction courses are followed by a course on Digital Entrepreneurship and Advanced Research Methods in Entrepreneurship. The former secures a progression of knowledge within business administration, specifically focused on entrepreneurship processes, while crafting the students’ “entrepreneurial selves” through practical assignments; including working on a digital business idea. The method course ensures that all students understand research philosophy and gains the knowledge and skills to perform and/or order both advanced qualitative and quantitative research.The course prepares students for writing a master thesis in Business Administration with a particular attention to entrepreneurial and tranformational aspects and is also a key to developing critical thinking capabilities and report writing skills.

Second semester
The second semester focuses on competences and skills in specific areas of business administration. Data Analysis for Decision-making is a course that develops the students’ ability to order and/or take part in data (analytics) driven decision-making. This includes how to source, keep, and deal with big data, as well as how to analyse relevant metrics for business development. In parallel, a course on Digital Business Modeling equips the student with tools and models for business development, and stimulates innovative thinking about new and emerging business models in a digital world.
In the second half of the spring semester the students take the course Digital Marketing, introducing students to the opportunities and challenges of data-driven and automated marketing. In parallel the students take a course on Consulting: Processes and skills. The course is aimed to equip students with skills to identify, define and deliver consultancy projects under real-world conditions.

Third semester
During the third semester students take a 15 credit Internship course, which provides them with the opportunity to get hands-on experience in a specific area of digital business by working within their own or an existing organization. The course requires students to make continuous reflection on their competence and learning, and to write a report that promotes the ability to review theory in the light of practice. The internship secures an international outlook for students, as the internship should relate to digital business and be done in an international context. As a general rule, students find their internship places themselves. Parallel to the internship course, students take two courses that are primarily conducted online. Business Law in a Digital Context is a course designed to accommodate students’ need of competence in legal matters when developing digital business that reaches across borders. The course Leading Organizing Innovation Work is a course designed to prepare students for leading organizations in a digital setting.

Fourth semester
The fourth and final semester focuses on further developing the students’ analytical skills and ability to perform independent and critical research in the area of digital business. Students spend the semester writing a 30 credit Master Thesis in Business Administration on a topic related to digital business.

All courses are taught in English. Thanks to the internationally diverse student and faculty population at Jönköping International Business School (JIBS), each course provides an opportunity for interaction across cultural and national boundaries. The international atmosphere is reinforced with international subject matter in this programme and particularly its consideration of the truly global character of developing companies in a digital context.

The education aims to prepare students for working with digital business in an international environment, specifically with focus on entrepreneurship, business renewal, and/or marketing. The education also prepares students for research in these areas, possibly within doctoral studies.


Obligatoriska kurser

Kursbenämning Hp Huvudområde Fördjupning Kurskod
Advanced Research Methods in Entrepreneurship 7,5 Företagsekonomi A1N JARR26
Business Law in a Digital Context 7,5 Handelsrätt A1F JBLR27
Consulting: Processes and Skills 7,5 Företagsekonomi A1N JCPR23
Data Analysis for Decision-Making 7,5 Informatik A1F JDAS27
Digital Business Modeling 7,5 Företagsekonomi A1N JDBR27
Digital Entrepreneurship 7,5 Företagsekonomi A1N JDER29
Digital Marketing 7,5 Företagsekonomi A1F JDMS27
Digitalization and Industrial Dynamics 7,5 Företagsekonomi A1N JDDR22
International Internship on Digital Business 15 Företagsekonomi A1N JIIR28
Leading and Organizing Innovation Work 7,5 Företagsekonomi A1N JLOR27
Master Thesis in Business Administration (Two Years) 30 Företagsekonomi A2E JMBV27
Understanding Digital Business 7,5 Företagsekonomi A1N JUDR26


Årskurs 1
Termin 1 Termin 2
Period 1 Period 2 Period 3 Period 4
Digitalization and Industrial Dynamics, 7,5 hp Advanced Research Methods in Entrepreneurship, 7,5 hp Data Analysis for Decision-Making, 7,5 hp Consulting: Processes and Skills, 7,5 hp
Understanding Digital Business, 7,5 hp Digital Entrepreneurship, 7,5 hp Digital Business Modeling, 7,5 hp Digital Marketing, 7,5 hp

Årskurs 2
Termin 3 Termin 4
Period 1 Period 2 Period 3 Period 4
Business Law in a Digital Context, 7,5 hp Master Thesis in Business Administration (Two Years), 30 hp
International Internship on Digital Business, 15 hp  
Leading and Organizing Innovation Work, 7,5 hp  

Undervisning och examination

To pass a course, the student needs to fulfill all the course requirements. Examination will be executed by written exam, oral exam or term papers. Different methods of examination can be used within a single course. The student will be offered examination opportunities in accordance with document: Regulations and Guidelines for first, second and third cycle education at Jönköping University. Mandatory workshops and assignments can figure within the frame of the course.
All courses offered by JIBS will be graded according to the following six levels: A-E constitutes a pass and FX or F is equal to a fail. The grades Pass or Fail can also be used for selected examinations.


The applicant must hold the minimum of a Bachelor’s degree (i.e the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in one (or a combination) of the following areas: business administration, economics, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.

Villkor för fortsatta studier

The following requirements need to be met for students to proceed to the second academic year within the program: Within the program the student must not fall behind more than 30 credits.


To obtain the Master of Science (120 credits) with a major in Business Administration, the student must complete the course requirements of at least 120 credits at the higher education level that were not used for the bachelor degree, with at least 90 credits overall in second-cycle courses and at least 60 of those second-cycle credits in business administration including 30 credit Master Thesis in Business Administration (Two Years).
To obtain the Master of Science (120 credits) with a major in Business Administration, with a focus on Digital Business, the student must complete: (1) the requirements for the Master of Science (120 credits) with a major in Business Administration, (2) all mandatory programme courses as listed in the above Contents section, or their equivalent, and (3) a Master thesis in business administration (30 credits) that covers a topic within digital business.


Our cooperation with JSA, the student organization, is crucial. This work is conducted on two levels, programmes and courses.

Programme level
On the programme level student representatives for the programme are elected. The student representatives and the programme managers meet regularly to discuss courses and the progress of the programme. The representatives stay in contact with course coordinators to share the overall impression and student experiences from courses; in addition, the programme manager meets regularly with faculty to discuss the quality and development of the programme.

Course level
On the course level, programme developers and course coordinators meet shortly after the course has started. The purpose is to ensure that the course is working well and if necessary make minor changes. After each course is finished all students perform course evaluations and programme developers evaluate the course on the aggregate level and communicate with programme manager and course responsible.


Preparatory/foundation courses cannot be included/counted for the JIBS degree.

Additional information, regarding the programme, will be presented on ju.se before each application period.